A New London resident is using new media to spread the word globally and locally about Lyme Disease.New London resident Colleen McQuaide was recently featured on the Dish Network's health and wellness channel Veria for a segment in its popular "Backyard Boomers" show.
"Backyard Boomers" is an ongoing series hosted by Carolyn McCormick (of Lifetime's "Inspector Mom") and George Phillips that demonstrates a variety of ways that Baby Boomers can enhance their daily lives in their own backyard, with segments on grilling, backyard fitness and organic gardening.
McQuaide pitched her idea to Veria sometime last spring. Months later, she was contacted by the show's producers and in no time was featured in her own portion of the 30 - minute show.
McQuaide appeared on the "Safe Garden" episode, where she wrote and produced her segment on Lyme Disease prevention.
"There's much too much emphasis placed on treatment and misdiagnosis and missing the outdoors, so my emphasis is to get rid of the problem," McQuaide said. "Instead of warning people to avoid the woods, I want to tell them that there is a program that gets rid of ticks and therefore Lyme Disease."
McQuaide's segment focused on a deer feeder program that has been instituted throughout most of Southern Chester County, including New London and neighboring London Britain Township.
The feeders, which are regulated by the Department of Environmental Protection, lure the deer to dine on a tasty treat of corn by placing their heads into a small opening.
As they remove their heads, two rollers coated with perme - thrin rub against the deer's head. Permethrin is a common insecticide used in the treatment of head lice as well as many other pests, including deer ticks.
When the deer later groom their bodies, the permethrin spreads to the rest of their hide and subsequently kills any ticks on contact.
One feeder covers an area of 50 to 100 acres and according to Wikipedia, permethrin has been proven effective in reducing the population of deer ticks in the wild.
McQuaide's segment featured interviews with herself and her family as well as withformer London Britain supervisor Janie Schnelle, who was instrumental in bringing the deer feeders to London Britain. Dr. Leonard Shuckman of the Tickborn Lyme Disease Center in Chadds Ford was also interviewed for the segment. "I was very happy with how the segment came across," McQuaide said of her "Boomers"episode. "There was a lot of new information said in a way that isn't so complicated." McQuaide's goal is to spread the word about prevention and possibly help others avoid the horrors of the misdiagnosis and sometimes lengthy treatments associated with Lyme Disease. And while she has never personally contracted the disease, her son suffered through two years of being misdiagnosed by seven different doctors before finally receiving the proper treatment. "I'm hoping somebody can say I learned some new information on how to be proactive to solve this problem," McQuaide said. "And I hope that instead of suffering through a difficult diagnosis, people see that if you solve the problem, you'll be better off." McQuaide's episode of "Backyard Boomers" has been airing off and on for the past two weeks on Veria. For a complete schedule of upcoming shows, visit www.veria.com.