For some area residents, there's nothing like some wine and spirits to liven up the Christmas feeling. Creating a new accessibility, the Pennsylvania Liquor Control Board opened a new One Stop Shop on Dec. 15 in Clemens Family Market on Eagleview Boulevard.

The One Stop Shop, only the 15th such store in the commonwealth, was developed from a concept proposed by Gov. Edward G. Rendell.

The new store, the only one of its kind in Chester County, offers a complete line of liquor, wines and accessories. As a PLCB Premium Collection Store, the 6,613-square-foot store complements the market's Chef's Kitchen.

"We try to enhance each other's business," said Mark Clemens, director of community marketing for Clemens Family Markets.

Patrons have embraced the opportunity to incorporate wine and spirits with their routine marketing. "They couldn't wait," Clemens said of patrons' anticipation of the recent PLCB opening.

"The success of our One Stop Shops, which gives consumers the opportunity to buy wine and spirits within a grocery store, has been phenomenal," said PLCB chairman Jonathan Newman. "I've visited the wine aisle in grocery stores in many private markets and they typically carry only the top-selling brands. This store will offer more than 2,700 products."

"Wine and spirits have a strong influence on today's overall cooking and eating experience," Clemens said. "Customers can now put it all together in one building."

Clemens said the arrangement seems especially popular among young people.

"Young people are so into food today," he said.

Clemens said the selection includes its Chairman's Selections, highly rated and often difficult-to-find wines. The store features a temperature-controlled wine room "to chill the high-end wines," he said.

One Stop Shops are put in "growing areas with the demographics that support a store and an upscale population," according to Molly McGowan, spokeswoman for the PLCB.

Newman said the initiative to locate stores within supermarkets is part of the PLCB's effort to offer a more convenient and customer-friendly environment.

Clemens and the One Stop Shop operate as separate entities, Clemens said. "The state runs their store," he said. "They have their own checkouts. You can't ring groceries out in there."

Although the Dec. 15 opening served as the "soft opening" of the new PLCB store, Clemens said a grand opening is planned for sometime in January.

The new One Stop Shop operates Monday through Saturday from 9 a.m. to 9 p.m. and from noon to 5 p.m. on Sunday.

comments powered by Disqus