Kennett women become cover girls

Lynn Nathan and her daughter, Rebecca, were featured on the cover of May 2013 issue of the Dealer News, a magazine for powersports retailers.

A Kennett area woman and her daughter were recognized by a national magazine for the success they have had in running a male-oriented business.

Lynn Nathan, and her daughter Rebecca, were featured on the cover of May 2013, issue of the Dealer News, a magazine considered the gospel for the nation's powersports retailers.

'Our business is run entirely by women,' said Lynn Nathan, who owns PowerSports East in Bear, Del., which sells Honda, Kawasaki, Yamaha and Suzuki dirt bikes, street bikes and ATVs. 'We're more touchy-feely, nurturing and non-aggressive. People like that.'

The honor comes just months before Lynn Nathan, 70, is set to retire. Her other major award came in 2008, when she was named Delaware's Entrepreneurial Woman of the Year.

Ever since she opened the business in 1985, Nathan knew that in order to succeed, she needed to retain productive employees. It's no coincidence that of the 25 people employed at her store today, 13 have been there longer than 10 years.

'A lot of dealerships want to fire people and hire newcomers because they can pay them less,' Lynn Nathan said. 'I just can't do that. (Retaining employees) is very rare in the motorcycle business because it's such a seasonal business.'

Rebecca Nathan, 48, who is the store's current general manager, will take the business over when her mother retires in January. But customers can expect the same service, which includes an annual customer appreciation day, an annual bike auction, regular staff parties and a low-pressure sales atmosphere that mirrors a store run by women.

Lynn Nathan and her husband Joel Samick, who is also the store's chief riding instructor, will continue to ride, something they have enjoyed for decades.

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