WEST GOSHEN>>Westrum Development Company plans to build 189 luxury apartments at the site of the Agway hardware store at 956 S. Matlack St.
The site is zoned I-2, or Light Industrial. Supervisors would have to vote to change the zoning for the property near Route 202 to residential for the project to proceed.
Company owner John Westrum brought a large team of representatives to last week’s board of supervisor’s meeting in a bid to show that the planned $30 million project would be “the highest and best use” for the property.
Westrum, headquartered in Fort Washington, hopes to tap into a large pool of high-income millennials.
Westrum reps said that millennials often delay marriage, incur a high degree of debt and have lower credit scores.
Luxor Lifestyle Apartments are expected to attract what are known as Single Income No Kids (SINKS) or Dual Income No Kids (DINKS)
Rents would run from $1,300 to $2,000 per month.
Eighty percent of the rentals, or 145 units, would house one bedroom.
“We believe that by doing what we’re proposing, we’re doing something better for the public,” Westrum said. “It’s our burden to prove it.”
Part of proposed improvements would include builder financed work to Route 202.
The roadway would be expanded, traffic signals improved and additional turn lanes would be added. The builder said apartments would create less traffic than other currently allowed uses.
“For residents already living there, it will be a much better traffic flow than now,” Supervisor Christopher Pielli said.
Supervisor Ray Halvorsen said apartments are preferable to a hotel.
A Westrum rep also said the township would collect $1.4 million in upfront fees and eight times the current real estate tax income, with little to no impact on schools, and with little use of public services.
Westrum lobbied for the board’s permission to ask township staffers questions and to continue a dialogue. He also suggested supers and staff take a guided tour of the site.
The board agreed to talk.
Several amenities will attract prospective tenants.
Plans call for the lobby to resemble a boutique hotel. A hub based area where much activity occurs and residents will need to walk through to get to their rooms was proposed.
The luxury apartment complex would house a fitness center, BYOB bar, yoga station, an area where cooking classes might be held, a game center and 60 inch televisions.
The key is to attract “sociable people” living in much smaller rooms with everyone integrating together.
There will be no balconies in a bid to keep residents outside at an infinity pool, or in a courtyard with a fire pit and gathering area, bocce court, putting green and grilling station.
No college students would be allowed due to township ordiances, according to Casey LaLonde, township manager. A formal Westrum policy would limit renters to 21- years of age and older.
The builder proposed building 255 parking spots for the 189 units.