CHADDS FORD, Delaware County — How about eating a burger and quaffing a beer while watching summer movie attractions such as “Ninja Turtles,” “Fast & Furious 7” and “Malificient”?
AMC is bringing its restaurant/movie theater concept to the screens at AMC Painter’s Crossing 9, at the northwest corner of routes 1 and 202.
The theaters shut down earlier this month and will reopen in mid-June with all nine screens converted into one or the other of the Leawood, Kan.-based movie chain’s two new concepts, according to AMC spokesman Ryan Noonan.
Asked how much AMC will pour into the renovation, Noonan said, “We don’t share renovation costs, except to say that it is a seven-figure investment.”
AMC has 13 multiplex theaters in the Philadelphia market. Previously, it renovated 13 other existing multiplexes across the country into what it calls an “AMC Dine-In Theatre.” These usually include two concepts: The “Fork & Screens,” which welcome families as long as all movie-goers under 18 are with an adult, and “Cinema Suites,” which have oversized recliners, sometimes in leather, and are open only to those 18 and older.
“Food prices will be comparable to any casual American restaurant,” according to Noonan. To see the menu and prices, check out dineinamctheatres.com.
Offerings range from appetizers, sandwiches and burgers to tacos, flatbread pizzas, entrees, kids’ meals and desserts.
The chain’s MacGuffins bar will sell beer, wine and specialty cocktails.
Also available will be the usual movie-going array of sodas, popcorn, M&Ms, Sour Patch Kids and the like.
AMC has renovated 13 multiplexes nationwide to include its “Fork and Screen” and “Cinema Suites” concepts, ranging from New Jersey to California and states in between. So far, all dine-in locations once were traditional existing movie theaters.
Ticket prices will be “a few dollars more than a traditional ticket,” according to Noonan.
Ideally, Noonan explained, moviegoers take their seats 15 minutes before the film starts, which gives them time to peruse the menu and place their orders. Food arrives just as the lights dim. Customers can also order any time during the show.
Asked about the seemingly obtrusive image of servers delivering food during a movie, Noonan responded, “The whole experience is designed to keep our moviegoers’ focus on the movie screen.” Seats are designed with silent call buttons and servers will be trained with unobtrusiveness in mind.
The new AMC dine-in theaters will not be the only ones in the Philadelphia area offering tenderloin tips to accompany this summer’s “Spiderman” sequel.
Movie Tavern opened outside Collegeville, Montgomery County, in 2011 and now plans a Flourtown location, opening later this year.
Other AMC dine-ins are in Atlanta; Olathe, Kan.; Columbus, Ohio; Bridgewater, Edison and Menlo Park, N.J.; Grapevine and Mesquite, Texas; Orlando, Fla.; Creve Coeur, Mo.; Phoenix, Ariz.; Marina Del Rey, Calif.; and Aurora, Colo.
To contact correspondent Sarah E. Moran, send an e-mail to email@example.com.
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